BakuBuild

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In a world where attention has become the new currency, buildings are no longer simply constructed.

They are designed as media assets, creating reputation even before launch.

This was the focus of discussion at the anniversary exhibition BakuBuild (30 years) @caspianconstructionweek, where architect and strategist Nani Zhgenti spoke on behalf of the Union of Architects of Azerbaijan @uaa.azerbaijan in a discussion on future development models.

Architecture of attraction is when a building functions as a media asset: it captures attention → strengthens the brand → increases the project’s value.

This is a development strategy for a new era.